MUJI, originally founded in Japan in 1980, offers a wide variety of products including household goods, apparel and food. Mujirushi Ryohin, MUJI in Japanese directly translates as &ldquono-brand quality goods.
Its origin was a thorough rationalisation of the manufacturing process with an eye to creating simple, low-cost quality products. Thus, MUJI is based on three core principles, which remain unchanged to this day:
-  Selection of materials
-  Streamlining of processes
-  Simplification of packages
The ensuing products are remarkably pure and fresh, in notable contrast to the prevailing over-embellished products in the marketplace.