DLF Mall of India celebrates International Women’s Day in support of Global Initiative #ChoosetoChallenge

Delhi-NCR, 5th March 2021: DLF Mall of India, India’s largest mall has announced the launch of their digital campaign to support #ChooseToChallenge, on the occasion of International women’s day with a focus on women who are making a difference in society. The initiative is showcased through a film featuring women who have made their way despite the adversities during their journey and have taken a step further and moved ahead. It also highlights a powerful message for women and encourages them to challenge the odds to establish themselves. 

The video sends out an emotional yet cheerful message through small bytes and insights of their journey, what motivates them to push beyond their limits and what limitations they faced while making a mark. These women are also seen exploring the mall, shopping and having a brunch together as they celebrate womanhood with each other.

The five women who are featured in the film have a remarkable journey and are giving back to society despite the challenges that they have faced themselves. 

Reshma Qureshi

Reshma is an acid attack survivor is the face of makeluvnotscars – a nonprofit organization that works with acid attack survivors. She is also an anti-acid activist. 

Smriti Nagpal 

Smriti is promoting deaf education and awareness of sign language through her organization. She also co-founded a café in Delhi which is run by deaf employees. 

Anu Meena 

Anu is the founder of AGROWAVE is encouraging Indian farmers to successfully grow and sell produce by helping them optimize their existing agricultural supply chain through analytics, research and technology. 

Olivia Deka 

Olivia is working towards empowering teenage girls with entrepreneurial leadership mindset and skillsets through her organization ‘She for change’. 

Suhavini Singh is the founder of India Cultural Club- India’s Leading Art & Culture Instagram Community.

Commenting on the campaign, Manish Mehrotra, VP and Centre Head, DLF Mall of India said “At DLF Mall of India, our endeavor has always been on creating a more inclusive society for all. Gender equality is a key factor and with this campaign, we want to rejoice these women who have made a difference not just in their lives but to the society at large. Through this film, we want to connect with our audience to communicate a message of inclusive world”

About DLF Mall of India: 

DLF Shopping Malls, with an expertise of more than six decades in the industry, brings DLF Mall of India the largest Mall of the country, a marquee project set to create a benchmark in the retail business of India. It is an 1800 crore project, spread across the retail space of 2 million (sq.ft. GLA) which is going to double the total DLF’s retail portfolio Business and brings the unique concept of ‘Zoning’ for the first time in India for the ease of Customer’s shopping experience. It has six customized levels of retail experience like international and Indian premium fashion, dedicated kids zone, entertainment, international cafes, food courts and restaurants with a race track atrium ensuring equal and excellent visibility to all stores. It is going to be the home for 330 brands which include more than 100 Fashion brands opening 27 Unisex Fashion, over 50 Women’s Fashion, 21 Men’s Fashion & 14 Kids Fashion Brand Outlets.  Around 75 Food & Beverages Options Including 51 Cafes and Casual Dining Restaurants and 22 F&B Kiosks. Strategically located in Sector-18, Noida, DLF Mall of India has excellent connectivity with the key affluent catchment areas – East, South and Lutyens Delhi as well as Noida and Greater Noida. With its sheer size, innovative zoning strategy and impressive location, DLF Mall of India is all set to redefine the way retail is perceived in India.

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Deepti Chhiber | deepti.c@prpundit.com 9540742923

Tanya Aggarwal | Tanya.a@prpundit.com 9650320588